In this post, we will discuss the practical On-Page SEO techniques in 2019.
On-Page SEO techniques, 2019, can be divided into many sub-categories. And to rank high in search engine results, none can be neglected.
What is website content?
Content is the king for any website that exists on the internet. If the content is not good, working on On-Page SEO or Off-Page SEO will not give any result. Now a day’s search engines are smart enough to remove poor quality content from the search results.
Users come to your site for content, and if it’s good and they like it, then it will be shared on social media. And few bloggers will quote a part of it for their website, and you will get the credit in the form of backlink. Content can be broadly divided into three parts.
You can see the sample web page given below.
The text means the article/blog whatever you have written should be unique, and there should be no plagiarism. You cannot copy from any other site and post in on your website.
There should not be any duplicate content. It should be error-free in a sense there should not be any grammatical mistakes. Use a good title for the blog and use subheadings where ever necessary to give the user a pleasant experience. And to write quality content that can engage the audience for a long time, you need a few blogging tool.
Images also play an essential role in On-Page SEO, as they will help you in caching more traffic from search engines if they are correctly optimized. You must add correct keywords in the image’s Alt text and description.
Whatever image you use in the post, they should be relevant to the topic, so that the user can understand the subject better.
By using images, the word count will be the same, but the length of the blog looks long and also helps in reducing the bounce rate of a website. You can use your image or which are copyright free.
Videos that you insert into the post should be relevant to the topic of the blog post. They can make your post more dynamic and more engaging than it was without it.
Videos in the post also help the user in understanding the blog quickly. And by adding videos, the time users spend on your site will increase, which will result in reduced bounce rate.
URL of blog post
Always use the SEO friendly URL and try to make them as short as possible. The best practice I would recommend you is to try to start ULR with the keyword you are aiming to rank your blog for.
As per Google, the starting three to five words will get more weight compared to the next words. You must avoid bad URLs like https://0gadget.com/p=113 and https://0gadget.com/4/3/19/pat=on page seo/pageid=172.html.
Title of your blog post
The title tag can also have a significant impact on SEO. It is not compulsory, but as a thumb rule, you must start the title tag with the keyword of your blog post. Try to wrap and put your blog post title in an H1 Tag to get the best results.
Suppose if you spend seven hours writing a blog/article, then I would suggest you take minim three hours to find the correct title for the blog post.
Subheadings in a blog.
If you have written a fantastic blog, but if subheadings are not used, readability will be affected. Because a page filled with a considerable amount of text without subtitles it gives the user a wrong impression even before he/she starts reading it.
If your blog is more than 150 words, then you must use a subheading. Many times people may want only a bit of information; they may not be interested in the whole blog. With the help of subtitles, they can find what they are looking for easily, instead of bouncing from your website to somewhere else.
Keywords are a crucial part of On-Page SEO
Keyword research is a must, and it is an essential part of On-Page SEO strategy. Use your targeted keyword in the first 100 to 150 words of the article, to get some good results of On-page SEO. When a user searches for something on the internet, the search engine decides whether or not your content is what the user looks for.
And the search engine takes this decision based on the keywords of your content. And if it relates to what user is tiring to find, then where your content to be ranked in the search results.
Search engines do not rank only based on a keyword, but still, it plays an important role. Below I have mentioned the nine best tools to find keywords, which will help you find the right keyword for your blog.
The nine best tool to find the right keywords.
1. Google Keyword Planner
2. Google Trends
3. Keyword Tool.io
4. Term Explorer
5. Moz’s Keyword Difficulty Tool
9. HubSpot’s Content Strategy Tool
Long Tail Keyword
If I say in simple words then, a long tail keyword is nothing but a small set of the keyword (in general at least three words) / phrases which are most relevant to a specific topic, product or service. They have a low level of competition and low search volume. Now you know what is a long-tail keyword, but you may ask how to search? Below you can find the name of tools to find the long tail keyword.
Tools to find long-tail keywords for On page SEO
Latent semantic indexing [LSI] Keywords
LSI keywords [latent semantic indexing] just keyword that relates to a particular topic of a web page. They are a mixture of Synonyms and the few words which will be used quite often in a specific topic while writing it.
The search engine uses the LIS keyword to check and compare the relation between different conception and terms that exists on the web.
These LSI keywords will help in ranking higher in search results, as well as in getting more traffic if used properly. Now how to find the LSI keyword?
The best and free tool which I use is Google search. Suppose if I search for smartphones in Google search and press enter. The search will return with some results, but at the bottom of the page, you can find the LSI Keywords. Refer to the image given below.
Whether your website design is mobile-friendly or not, you can check on PageSpeed Insights. The website should be mobile friendly because Google already started to penalize sites that are not mobile-friendly/responsive.
Website speed/loading time.
Make sure your site loads fully under 3 seconds. As per research, 53 % of the user using smartphones will leave the site if it does not load fully under in 3 seconds. There are many tools available to check your website speed and make it load if fast.
You can use GTMatrix, Pingdom to check site loading speed. And if your website is on WordPress, to optimize speed, you can use caching Plugins and a CND network.
Here are the names of few Plugins that will help you improve your website load time.
1. W3 Total Cache
2. WP Super Cache
3. WP Engine Advanced Cache
4. WP Super Minify
5. WP Smush
6. BJ Lazy Load
Internal Links (linking one page/blog post with another of the same website)
You might have come across a hyperlink while reading a blog on a website, which will be pointing to other pages/blog posts on the same site. This type of links is known as internal links. You can refer to the image given below, which explains what internal links are.
Outbound Links (linking to other websites)
As I mentioned above, while reading a blog, you will find many hyperlinks, few may be an internal link (which we already discussed above), and some of them may be outbound links.
Outbound links are almost the same as internal links which will take you to another page. Then what makes them different from each other?
An internal link will take you to other pages on the same website/domain, whereas an outbound link will take you to some different website/domain. For easy understanding, refer to the image given below.
There are two types of outbound links (1) Do follow and (2) No follow. (1) Do follow links are normal links, which takes you to some other page when clicked. (2) No follow link will take you nowhere as it contains a rel=”nofollow” tag inside the code.
Social sharing buttons
Place as many social sharing buttons as possible. Social sharing is a part of SEO, and you will get more traffic, but it does not have any effect on your website’s ranking directly. And try to put the social counter widget on the home page, which will show the users how many followers you have.
Length of blog post
While writing a blog, you must never try to summarize into a few words. First, proper research is to be done on whatever topic you want to write a blog. Once your research is completed, you can start writing, and while you write, go as deep as possible into the topic. And try to mention each point in detail.
Because longer content tends to rank high in Search engines results compared to the shorter blogs. So my recommendation to you will be trying to write a blog which should contain at least 2000 words. If you want to get some good results in the ranking, then keep the length of the blog post to 3500 or 4000 words.
Does the publishing frequency of fresh content can effect the website ranking?
Till now we have discussed about unique and quality content but how many blog posts should you post every month. Google likes fresh content and how often you publish content on your site can also have an effect on ranking.
An in-depth research has been done by Hubspot, which shows the more blog post you publish every month, the more traffic your site gets. When any website receives a massive amount of traffic, then definitely the ranking will increase.
When you decide to increase the number of posts per month to get some more good results, don’t forget about the quality and uniqueness of your blog post.
Why to keep an eye on competitors’s website?
Suppose if you want to rank for a word “car.” Then first you have to check who is currently ranking for that particular keyword. The next step will be to do a detailed analysis of that site. Like from which websites they generated backlinks, what is the domain authority of that site and much more. Then finally, you have to make a strategy to compete for that keyword and implement it.
The biggest secret to rank your blog high in search engine results.
Let me tell you a secret to rank your blog high in search engine. On whatever topic you are willing to write the blog, first, the check whos blog ranks on top for that particular topic. And then check the length of the current top-ranking blog. So now to rank your blog high and compete with the already ranking blog, you have to write a more extended than the existing one.
For more ranking tips watch the video.
If you are on WordPress, then I would recommend using any of these two Plugins. (1) Yoast or (2) All in one SEO pack.
Do proper research before installing any SEO Plugin and once installed, try to stick to it. You can switch to any other SEO plugin if you wish, but it could affect your website SEO.
Note: Never use both of these Plugins at once assuming you will get more traffic and your website will rank high in search results.
I hope the points mentioned above will help you understand what On-Page SEO is, and where to start from and what should be the next step. It is not so easy or not at all an impossible task, but surely after hard work, the results will take some time to appear.
You need to come up with a specific strategy before you start working Onsite SEO. The most important of all you need to be patient and be consistent.
I tried to keep things as simple as possible. Even if you are reading about On-page optimization first time, definitely you will get the basics of On-Page SEO. Don’t forget to mention in the comments how much this guide helped you.